Made for agencies, by an agency
We didn't just research the problems agencies face with client approvals. We lived them, for over a decade.
We built what we needed
After 11+ years running Coullweb, a UK web agency, we'd tried every project management tool, approval workflow, and client portal on the market. None of them solved the actual problem.
Clients wouldn't log in. Approvals got lost in email. Late sign-offs squeezed our timelines. Upselling felt awkward. And we spent more time chasing than delivering.
So we built ApproveEase: the tool we wished existed from day one, built to keep projects moving instead of stalling on a slow reply.
The pain points that started it all
Clients wouldn't log in
Another username and password to forget. So they'd just email instead.
Approvals got lost in email
Buried in threads, forwarded to the wrong person, or simply forgotten.
Late sign-offs squeezed timelines
Client takes 2 weeks to approve but still expects the original delivery date.
Upselling felt awkward
Sending a cold email with a proposal PDF isn't the right channel.
Make client collaboration effortless for every service business
We started with agencies because that's what we know. But the problems we solve, chasing approvals, managing timelines, upselling services, are universal.
Our vision is simple: client sign-off should keep your projects moving, not stall them. One click, not an email thread, and never a deadline that slips because someone went quiet.
What we believe
Zero friction
If clients need training, it's too complicated. Magic links, one-click approvals, clean UI.
Honesty in timelines
Deadlines should reflect reality. When a client approves late, your delivery date moves with them, not your team's evenings.
Built to ship
Bootstrapped, focused, solving real problems, not building investor demos.
Join us on the journey
Start for free and join the many agencies already running their client work on ApproveEase.
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